Baloo / An imagined journey
North, for no particularly good reason.
A visual rehearsal for taking my Mitsubishi L300 4x4 from Zürich towards Nordkapp. Small, slow and mechanically honest. Not the obvious winter expedition vehicle, which is part of the appeal.
Photography, generative imagery, typography and vehicle details give a journey that has not happened yet its own language.
The rehearsal
A journey in advance.
There is no completed route. No final itinerary. No triumphant arrival photograph under the globe at Nordkapp.
Instead, there are images of what it might feel like: the van moving through white space, parked in improbable places, carrying too much equipment towards a place that remains pleasantly far away.
It is less a plan than a visual rehearsal.
The project became an excuse to make things: graphics, type treatments, fictional field notes, small vehicle studies and images that place Baloo further north than it has ever been.Some of it is practical. Most of it is not. The distinction is not always important.The van gives the work a subject; Nordkapp gives it a direction.Until it becomes real.
One day, Baloo may actually leave Zürich and point north for long enough to reach Nordkapp.
Until then, the journey continues in photographs, layouts and increasingly specific visual evidence of a trip that has not happened yet—but is clearly taking up a suspicious amount of room already.
