IWC Schaffhausen / Watch design
AMG ONE. No half measures.
Big Pilot’s Watch Constant-Force Tourbillon
AMG ONE Owners Edition · Ref. 5905
A watch for the owners of a rather unreasonable hypercar. Titanium aluminide, Ceratanium® and a constant-force tourbillon: advanced materials meeting uncompromising mechanics.
I worked on the design at IWC, giving that technical ambition a form that belongs alongside the AMG ONE.
This project was about matching an absurd machine with an equally uncompromising watch. Titanium aluminide, a material from high-performance engine components, is brutally light and technically difficult. Ceratanium® adds hardness without losing sharpness. Together, they create something that feels advanced before you even understand why.
This was also the first time the “Manfredi Line” made it into a final product. A thin visual interruption between structural layers, reducing perceived mass and sharpening proportions. A small line, but a real shift in how we could shape and lighten architecture.
From campaign to one-off
The launch campaign with Lewis Hamilton led me to design his personal unique piece: a watch outside the catalogue, tailored to his world. From hypercar owners to one individual, the scale changed. The attention did not.
It’s a watch for a handful of people.
For me, it marks the moment where material experimentation and personal conviction aligned and stayed.
This project was developed during my tenure as a watch designer at IWC Schaffhausen. All designs, trademarks and intellectual property are the exclusive property of IWC Schaffhausen and the Richemont Group. The material presented here consists only of publicly released products and is shown solely to document my professional contributions.